Marketing & Strategy: The sudden and ongoing impact of COVID-19 on professional face-to-face interaction, along with the already evolving transition to more virtual and doctor-led engagements, has worked to accelerate the decline in face-to-face pharmaceutical sales representative visits, replaced by the growing viability of new digital channels.
Marketing & Strategy: The sudden and ongoing impact of COVID-19 on professional face-to-face interaction, along with the already evolving transition to more virtual and doctor-led engagements, has worked to accelerate the decline in face-to-face pharmaceutical sales representative visits, replaced by the growing viability of new digital channels.
Soti Vayena, Senior Digital Marketing Manager at WayMore, a business unit of AMD Telecom, looks at the part chatbots can play in an effective mobile strategy. Today’s consumers are mobile-first, with mobile phone users far outnumbering laptop and PC users. This progress has radically changed the way consumers communicate, replacing traditional interactions with online messaging. Undoubtedly, […]
In this episode of the SeamlessMD Podcast, Dr. Joshua Liu, Co-founder & CEO at SeamlessMD, and marketing colleague, Alan Sardana, chat with Greg Johnsen, CEO of LifeLink about A.I. Chatbots for Healthcare. See the full show notes below for details.
Artificial intelligence (AI) is an invaluable aspect of modern marketing, with many organizations leveraging AI-powered solutions to help collect higher quality data, deliver better buyer experiences and more.
Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, when AI is delivering exceptional results, marketers […]
Companies started using artificial intelligence and machine learning about five to seven years ago, but those early efforts weren’t targeted nearly enough
In digital marketing, marketing automation refers to a set of processes and techniques that streamlines all the activities involved in presenting your business to prospective clients and customers. It involves the use of special technology and software to manage all your marketing needs and content including emails, social media and website posts, campaigns, pitches, and […]
Technology advancement has brought about a revolution in the medical industry and it has led to significant growth of the sector.
Chatbots are by no means a new technology, but the biggest surge to utilizing them for business is yet to come.
Artificial intelligence (AI) offers a solution to this problem. Consumers today expect a tailored experience and AI has unique capabilities to help marketers by understanding sentiment, and reaching them at just the right time.