AI Blog Digital Marketing

Pharmas look at ways to empower Virtual sales – technology driving this massive shift in a traditional sales role

Marketing & Strategy: The sudden and ongoing impact of COVID-19 on professional face-to-face interaction, along with the already evolving transition to more virtual and doctor-led engagements, has worked to accelerate the decline in face-to-face pharmaceutical sales representative visits, replaced by the growing viability of new digital channels.

AI Blog Digital Marketing Marketing

AI Won’t Take Your Job

AI technology will complement, not replace, the marketer. It should be thought of as a “force multiplier” — something that increases output, makes marketers better at their jobs and benefits the business overall.

AI Blog Digital Marketing

What 2020 Taught Marketers About Data And AI

For years, the role of marketers has grown dramatically. CMOs and marketing teams are now expected to drive demand, elevate their brand, anticipate shifts in the market, provide strategic counsel to the business, drive the pipeline and more.