Marketing & Strategy: The sudden and ongoing impact of COVID-19 on professional face-to-face interaction, along with the already evolving transition to more virtual and doctor-led engagements, has worked to accelerate the decline in face-to-face pharmaceutical sales representative visits, replaced by the growing viability of new digital channels.
Artificial intelligence is more than a buzzword when it comes to marketing. While there’s still plenty of unfulfilled AI promise (no robotic creative directors in sight), it’s also true that sophisticated marketers are using AI right now — and delivering results.
There are only a few other marketing innovations that shocked business owners, marketers and developers over the last decade like artificial intelligence.
AI technology will complement, not replace, the marketer. It should be thought of as a “force multiplier” — something that increases output, makes marketers better at their jobs and benefits the business overall.
For years, the role of marketers has grown dramatically. CMOs and marketing teams are now expected to drive demand, elevate their brand, anticipate shifts in the market, provide strategic counsel to the business, drive the pipeline and more.
In Australia, Conversational AI is already improving customer and organisational outcomes and the market is growing rapidly.
A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B marketing campaign.
2020 will go down as a year that altered the course of history. One of the major implications of the Covid-19 pandemic has been the fact that it has accelerated a switch to all things digital.
With AI, marketers can spot micro trends and even predict them to a large extent
Without a doubt, last year was a watershed for the adoption of new technologies, as the COVID-19 pandemic accelerated the implementation of tools based on Artificial Intelligence (AI) for various business areas. In this sense, one of the most representative was marketing.
An artificial intelligence-powered chatbot is helping providers at UCHealth increase patient engagement and enhance the care experience.